Why You Need a Website :: Part 2

Can Payne Web Design help your business in a real way?  Is there benefit to having a customized, beautiful, functional and Google-friendly website for your business?  In the next series of blog posts, I’ll attempt to give you a step-by-step walk-through of why your business can and will benefit from a solid presence on the internet.

Reason #2 your business needs a website:  Your business can become available 24/7.

What hours do most people work?  What hours do most people shop and search for products and services?  Average Americans do their shopping and personal business in the evening hours.  As a business owner, you probably do, too.  It’s quite unavoidable, really.  Even though many people work 2nd and 3rd shifts these days, there is still a basic structure that rules business.  Breakfast, lunch and dinner.  Weekends.  Holidays.  These structures exist because of the understood business model in our country.

So what happens when you can’t stay open to accommodate the needs of others who hold the same hours as you?  You lose business.  You miss opportunities to connect with customers and clients.  Or you do what no owner wants to do…work yourself to death all day, every day, just to avoid missing contacts.

A website, properly built and maintained, gives you a virtual storefront that is available at all times.  It can provide the info about your business, give potential customers insight into the workings of your organization, and allow them to reach out to you for further contact down the road.

The question soon becomes not why do I need a website?, but why would I not jump on this?

Is that you?  If so, we can help you out!

Why You Need a Website :: Part 1

Can Payne Web Design help your business in a real way?  Is there benefit to having a customized, beautiful, functional and Google-friendly website for your business?  In the next series of blog posts, I’ll attempt to give you a step-by-step walk-through of why your business can and will benefit from a solid presence on the internet.

Reason #1 your business needs a website:  Your competition has a website.

It’s true.  There are many successful businesses, both large and small, that already have a beneficial presence online.  Competition is healthy and normal in all facets of life, including business.  If your direct competition is already using the internet to reach more people, it stands to reason that you need to get in on the conversation.  You need to find a way to reach those same people and let them know that you have similar, perhaps better, products to offer them.

Without a site, however, there is an increasingly large portion of potential clients and customers you are missing out on each and every day.

Do some research.  Use Google and see if your competitors are online yet.  If they are, there’s good reason for you to get in the game.  If they aren’t, there is some great motivation there, too!  If your demographic is not being reached locally by the most popular method of discovery (Google) in any way, you have the opportunity to be one of the first to start cashing in!

Either way, it’s a win-win situation for you.  On top of every reason listed above, there’s now an affordable, easy, and quick option for you…Payne Web Design. Contact us today for a consultation…and stay tuned for more reasons you need a website in the coming days!

Google, Here We Come!

Google's LogoBuilding affordable website is what we do.  Period.  For the past 3 weeks, I’ve designed 3 fresh, new, and creative sites for a couple new clients and for myself.  You see, in my mind there is no excuse for a website designer to have a mediocre website.

It would be like an math teacher that couldn’t add.

Now, I know our website isn’t the most flashy thing you’ve probably ever seen.  However, it is clean, functional, attractive and easy to navigate.  The reason I bring this up is this:  as I said above, the past 3 weeks have been all about learning (sometimes the hard way) the most efficient ways to build sites for clients…yet my own site has been a bit neglected.

What was it missing?  A better URL and content!

What has been done about this?  A full site migration (don’t worry, paynewebdesign.net still comes here), better SEO, and the start of a bunch of new content.

Here’s my BHAG [big hairy audacious goal]:  I want to be “findable” on Google.  I understand the #1 spot is elusive and hard to get and/or keep, but I want to be in that first few results when folks search for website design in Elizabethtown.

At first, that doesn’t sound too hairy or audacious, does it?  But consider this.  I’m new, I’m small, and I have little reach at this point.  What would that say to you, dear reader, if I could manage to get my site highly ranked on Google in a very short amount of time?  Would that convince you of what the WordPress platform is capable of?  Would it convince you to consider me as you website designer?

I’m hoping so!

And at this point, being buried at least 8 pages deep in a Google search, I’m really excited to see what I can do, here.

Hope you’ll follow along!

Up and Running!

Just a quick post tonight to say…we’re in business!

I can’t wait to start designing sites and saving folks some money!