Why Looks Matter

May 14, 2011 By Leave a Comment

Payne Web Design Looks Matter Artistic DesignDesigning websites is an interesting trade, to be completely honest.  As a web design service, I get the opportunity to be both left and right minded, feeding at once the analytical and creative sides at the same time.  Sure, everyone wants a streamlined, functional, informative website.  We love things to be intuitive.  Simple.  Easy to navigate.

Let’s face it…that’s why Apple is so popular!

Yet, there’s something to be said for creative and beautiful design, too.  As much as we like things that work well and provide a powerful functionality, we also like it to be easy on the eyes.  Attractive.  Tasteful.

Websites, built the right way, are always both.  What can set a site apart and keep your customer around a bit longer is the aesthetic appeal your site has.  Much like designing a room decor or arranging flowers, the job of the web designer is to build a working site that is appealing and nice to look at.  How many times have you wandered to a site and, after noticing it looked like something built in 1994, left just as quickly because you could tell it was poorly done and never updated?  Imagine your place of business receiving the same  treatment.  No maintenance.  No upkeep.  No remodels or paint.

Not a nice picture, is it?  Of course not!  Yet, this is the state of affairs on many websites floating around out there.

Folks…looks matter when it comes to your business and the customers you will service.  It’s why, if your site is suffering from maintenance lack or is simply non-existent, you need to contact me today!  It’s an affordable, worthwhile decision for your business.  Just fill out that contact form on your right, and we’ll get started!

Filed Under: Featured Tagged With: , , , , ,

Why You Need a Website :: Part 7 – Return on Investment

April 1, 2011 By Leave a Comment

In this final portion of “Why You Need a Website,” we’re going to quickly look at something all you small business owners love to see: return on investment. You and I both know the importance of this simple idea. You want the most bang for your advertising buck, and I hardly blame you! Radio, TV, newspaper and Yellow Pages all have one very bad thing in common…recurring cost to you. Each month, if you use any of these services, you are shelling out hundreds of dollars to keep your name out there.

Do they work?  Sure.

Are they expensive?  Sure.

Will the cycle ever end?  No.

That’s where a website is completely different.  Especially with Payne Web Design, you pay a one-time fee for design and setup, but after that you are in the driver’s seat.  I will coach you and teach you how to maintain, update, and optimize your site so that it is found more often by Google.  We all know search engines are the way people are finding businesses and services.  It’s proven and it’s true.  As a matter of fact, I don’t even have a phonebook in my home anymore.  I don’t need it!  So, what’s the most important place to be?  The first page of Google, Bing, and Yahoo!

A website gives you this ability.  No monthly costs.  No hidden fees.  And control you can never have with those other advertising forms.

So, what are you waiting for?  Are you ready to advertise in a new, affordable, customizable and controllable way?  Fill out that form to your right and we can get started immediately!

Filed Under: Featured Tagged With: , ,

Why You Need a Website :: Part 6 – Customer Interaction

March 9, 2011 By Leave a Comment
As we continue with the sixth installment of the “Why You Need a Website” series, we’ll highlight one of the most important parts of businesses having a dynamic website:  customer interaction.

It’s quite simple when you think about it.  Your website allows you to passively interact with a wide range of people that find you on the internet.  From describing your business to showing examples of your work, your website becomes a window into who you are and what you do.  Through regular blog posts and updated content, your customers can get a feel of who you are.  The relationship becomes less rigid and more personal.

People like that.

It also gives you the ability to give people a reason to come back to your site.  With fresh content and a bit of interactions by you in the comments to those posts, a small following can develop and heighten the customer’s sense of personality in your business.

Even better, the more activity on your site, the more chance you gain of being noticed by Google, Bing, and Yahoo.  The more you are noticed, the busier you become.  That’s the goal, after all isn’t it?  Let me know when we can get started with your business!

 

Filed Under: Featured Tagged With: , , , , , ,

Why You Need a Website :: Part 5 – New Customers

February 9, 2011 By Leave a Comment

According to the Small Business Administration, 50% of Internet sales are from new customers.  What does that translate into for your business?  It simply means that half of the sales you will make as a result of having a website will be to new customers.  This is in no way a knock to existing customer bases, but we must be honest about the fact that new customers and clients are the life-blood of any business.  They increase reach, open doors to new possibilities, and keep your business scaling larger and larger moving into the future.

The research is quite clear, then, that a website will only serve to bolster these numbers in your favor.  You and I both know there is little necessity in advertising and marketing that is directed at customers that already use your business.  Whether a service or a product, customers that utilize and enjoy what you offer are quite likely to come back.  Who, then, needs the advertising?

New customers.

Businesses need them and customers, whether they realize it or not, need to be them.  Sure, your website can be a hub of information for those consumers who already enjoy your products and services, but statistically speaking, it can also be so much more!  At Payne Web Design, we specialize in affordability, quality, and quickness.  Getting you online in a fraction of the time at a fraction of the price.  And best of all, the website is attractive, functional, and highly customized to meet your needs.

If you want to see what power there is in an advertising and marketing medium that is a small fraction of what you are paying for your Yellow Pages, radio or TV spots, contact me today!

Filed Under: Featured Tagged With: , , , ,

Why You Need a Website :: Part 4 – 217 Million People

January 25, 2011 By Leave a Comment

In our continuing exploration of how a website will benefit your business, we turn our attention today to a startling number.  A few startling numbers, in fact:

  • 217,000,000 – the number of Americans that regularly use the internet.
  • 43,700,000 – the number of those Americans that use broadband (high-speed) internet.
  • 1,000,000,000 – the number of internet users worldwide.

What can we draw from these numbers, then?  Simple:  a lot of people are online.  A whole lot.  And, by using some simple logic, we can deduce that all these potential customers and clients for your business are being missed if you don’t have a web presence.

Take yourself for example.  Where do you go when you look up a phone number?  Google, every time if I’m answering that.  Maybe it’s different for you, but the numbers are in favor that most people are just like me.  Google is faster, more up to date, and more convenient.  Without a website for Google to find, however, it does your business little good.

What about store operating hours?  Again, I turn to Google, find the website, and look for myself.  If I don’t find a website, I’m looking for a number.  If I don’t find a number, I’m looking elsewhere.  It’s really that simple for me.  I can’t count the number of times I’ve skipped on to another business simply because their info was not available online.

How about products?  Services?  Location?  All these elements are things I look for online.  On a website.  If it isn’t there, I move on.  And I believe there is a large percentage of the population that does the exact same thing.

What’s the simple answer, then?  Get online!  With Payne Web Design, it’s simple, incredibly affordable, and fast to have a customized site on the internet that is built from the ground up to be found by search engines.  You have nothing to lose but more customers!  Call me today and see what we can do for you!

Filed Under: Featured Tagged With: , , , , , , ,

Get Online

January 4, 2011 By Leave a Comment

Payne Web Design Get OnlineYou have a business, but you need customers.

You have some traffic, but you could use more.

You’re looking for a solid advertising option.  You’re looking for a customizable option.  You’re looking for an affordable option.

Look no further…at Payne Web Design, you have found what you are looking for!

I know that, regardless of what you would love to have for your business, your most important decision maker is budget.  We can get your business online, up and running in no time.  Affordably.

Filed Under: Home Featured

Get Noticed

January 3, 2011 By Leave a Comment

Payne Web Design Get NoticedAfter we carve out your space on the net, there’s still work to be done.  This is why WordPress is key.  The underlying framework built into your website makes it a search engine magnet!  All you have to do is provide fresh content.  Sale announcements, coming products and features, new services, and hot sales can all be announced via the blog that is built into your site.

You communicate, Google finds you.

Google finds you, customers find you.

This, my friend, is getting noticed!

 

Filed Under: Home Featured

Get Busy

January 2, 2011 By Leave a Comment

Payne Web Desgn Get Busy

Once we have you online and getting traffic, this last step is simply a byproduct!

At Payne Web Design, I can promise you this:  I will do everything I can to design a beautiful site for you and show you how to manage the finished product in a way that will drive traffic to your page.  Included in what is offered from the get-go is a 3 hour teaching time devoted to getting you autonomous in managing your site.

Once that is done, the rest is up to you…and that’s a beautiful thing as a small business owner!  I give you plenty of tools and you have the freedom to use them as little or as much as you choose.Gone are the days of websites only being facilitated by tech junkies and web gurus!  Gone are the days of paying for changes to your website!  After all, it’s YOURS, right?!!?

So what are you

waiting for?

Get online.  Get noticed.  Get Busy.

 

Filed Under: Home Featured

Stay On Budget

January 1, 2011 By Leave a Comment

Payne Web Design Stay On BudgetLet’s be honest, all that get online, get noticed, get busy talk sounds really good in theory.  But I know what really makes or breaks any venture…your budget.

This is why Payne Web Design exists.  Where I live, there is a dichotomy:  if you are in business, you are either a chain/franchise or you are a small business/sole proprietor.  I honestly don’t have much to offer big business or large franchise companies.  I’m not trying to compete on a national level with teams of coders and web designers.  I want to help small businesses that need web presence but are on limited budgets. [Read more...]

Filed Under: Home Featured

Why You Need a Website :: Part 3

December 29, 2010 By Leave a Comment

Today, we continue with part 3 of “Why You Need a Website.”  In this portion we are dealing with the fact that small businesses with websites have higher revenue. That is correct.  According to the Small Business Administration, small businesses that have websites are averaging $1.07 million per year in sales more than small businesses that are not online.

That’s roughly a 39% revenue increase.

Simply by being online.

Whether you sell products or provide services, you deal with revenue.  Profit, loss, and the bottom line are not foreign to any business owner.  Perhaps the competition is steep.  Perhaps there’s no one else quite like you.  Whatever your situation, the numbers don’t lie.  Having a website will help you out!

And the best part of it all?  With Payne Web Design, you can get the site you need, the way you want it, all at a price that is a fraction of the competition.  If you are a small business/home-based business, I’m in business for you.  I want to help you succeed.  I won’t feed you a line about this website being the only solution you need.  I won’t pretend to be the salvation for your business.  What I can offer you, though, is a high-quality service at a serious bargain.  You get online, you get noticed, and you get busy…all the while saving a lot of money!

You have nothing to lose but clients, customers, and profits!

Filed Under: Featured Tagged With: , , , , , ,
« Older Posts